Fearless. Flawless. Explicitly Bold.

Dare to redefine matte with Pure Color Explicit Silk Matte Lipstick—a revolutionary fusion of intense color, supreme comfort, and impeccable precision. Designed for the bold, crafted for the fearless, this ultra-slim lipstick delivers 12 hours of flawless wear, draping lips in a silky, creamy matte that’s as daring as it is decadent.

The Ultimate Matte Experience:

• 12-Hour Wear: Stays color-true, never fades, feathers, or flinches—from first swipe to last.
• Silky Smooth Texture: A sumptuously soft, lightweight formula that glides on like silk, never creasing or flaking.
• Instantly Sculpts & Defines: Infused with an addictive soft blur effect, immediately diffusing the look of lines for a fuller, more sculpted pout.
• Boosts Moisture: Unlike traditional mattes, this formula delivers an instant surge of hydration—comfort you can feel with every wear.
• Estée Lauder's most Precise Application Ever: A 6mm pigment-packed silhouette, the slimmest lipstick design yet, engineered to hug every curve, sculpt every contour, and define with audacious precision.

Unapologetically Matte. Explicitly Bold.

Indulge in the power of precision. Sculpt your statement. Own the moment!